SCALEUP
TRUSTED BY 300+ JEWELLERS · ONE JEWELLER PER CITY300+ jewellers · One per city

For established fine jewellers WITH A SHOWROOM AND A TEAM.

Walk-ins and referrals
won't fill your diary. Serious buyers will.

Done-for-you client acquisition for fine jewellers. Engagement rings, bespoke commissions, fine jewellery and luxury watches: we find high-value clients ready to spend, reply within 5 minutes and book them straight into your diary.

20 qualified consultations in your first 60 days, or your money back

Press play to see how it works

Check if my area is available
Short applicationFree strategy callOne jeweller per area

Jewellers we work with

Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client jeweller logo
Client stories

Don't take our word for it

Jewellers we work with, in their own words.

Platform Jewellers
New York Jeweller
Hartwell Jewellers
Barton & Co. Jewellers

Tap to play with sound

Check if my area is available
Real results

What happens when the right clients find you

Every jeweller comes to us with a different problem. Here's where some of them started, and where they are now.

$100K → $250K A MONTH REVENUE MORE THAN DOUBLED

New York Jeweller · Engagement rings · Showroom

From $100K to $250K a month

Before working with us, almost all of their business came from referrals and whoever walked past the window. Good months were great. Quiet months were scary, and there was no way of knowing which one was coming.

We put their engagement rings in front of couples actively shopping in their area, replied to every enquiry within 5 minutes, and kept following up through the 6 to 12 weeks it takes a couple to decide. Revenue went from around $100K a month to $250K a month, and it's held there.

1 → 7+ SHOWROOMS BUILT ON BOOKED APPOINTMENTS

Redz Jewellers · Multi-showroom

From 1 showroom to 7+

They came to us with a single showroom and a reputation that relied on word of mouth. A steady flow of qualified appointments gave them the confidence to open more locations, and they now have over seven.

The ads didn't change their craft. They just meant the owner could finally plan ahead instead of hoping next month would be busy.

40+ RING SALES A WEEK UP FROM 5 A WEEK

Browns Family Jewellers · Engagement rings

5 to 40+ engagement ring sales a week

This didn't happen overnight. We've worked together for years, improving the ads, the follow-up and the booking process month after month, and they're still with us today.

Steady, compounding growth, not a quick spike.

90% BRIDAL & BESPOKE UP FROM MOSTLY REPAIRS

Hartwell Jewellers · Bench jeweller · Bespoke

From repairs to 90% engagement and bespoke

Their week was full of repairs, resizes and battery changes, and the work they actually loved barely came in.

We targeted couples and clients looking for engagement rings, wedding bands and bespoke pieces. Now around 90% of their work is exactly that, from qualified appointments with people ready to buy.

NO-SHOWS DOWN TO 7% FROM 40%

Heritage & Co. Fine Jewellery · Showroom

No-shows down from 40% to 7%

People were booking consultations and then not turning up. Empty chairs, staff waiting around, and a diary that looked full but wasn't.

We put in confirmations, reminders and a quick pre-call so every client knew what to expect. Within a few months their no-show rate dropped from 40% to 7%.

$46,000 IN RING SALES FROM $3,100 IN AD SPEND

Platform Jewellers · Showroom · Engagement rings

$3,100 in ad spend turned into $46,000 in ring sales in 30 days

They'd tried boosting Instagram posts before and got likes, not customers. No discount codes, no 'sale ends Sunday'.

We ran ads built around their own ring designs and pre-qualified every enquiry by budget and timeline. In the first 30 days, $3,100 in ad spend brought in $46,000 in engagement ring sales.

62 BESPOKE CONSULTS IN 60 DAYS

Seth Tobin Jewellers · Bespoke studio · No shop front

62 bespoke consultations in 60 days, without a shop front

A studio jeweller working by appointment only. No passing trade, no window, and the website brought in a handful of enquiries a month.

We built a campaign around their bespoke process, from first sketch to finished ring, and booked people straight into their calendar. 62 consultations in 60 days, half of them on video calls from clients outside their city.

$38K RECORD WEEK IN DECEMBER

J&B Family Jewelers · Showroom

Record December: $38K in a single week

Proposal season always mattered to them, but most years it just happened to them. This time we started in October, so couples who were thinking about a Christmas proposal found them first.

They had their best December ever, with a record $38K week, and the January diary was already filling up with couples who'd said yes.

$4,100 AVERAGE SALE UP FROM $2,400

Barton & Co. Jewellers · Showroom · Natural & lab-grown

Average sale up from $2,400 to $4,100

They had plenty of enquiries, but most were price checks and people shopping around. Consultations turned into a lesson on the 4Cs and then 'we'll think about it'.

We pre-qualified every enquiry by budget, timeline and what they were looking for before it reached the diary. Fewer time-wasters, better-prepared clients, and the average sale went from $2,400 to $4,100.

QUALIFIED BOOKINGS ONLY NO MORE PRICE CHECKERS

Family & Co. Jewelers · Showroom

More bookings, less back and forth

They were spending whole days replying to people who were never serious: price checkers, browsers and time-wasters.

We put a qualification step in front of their diary, so every enquiry is filtered by budget, timeline and intent before it reaches them. More bookings than ever, and far less of their day goes on going back and forth.

27 REDESIGN COMMISSIONS FROM ONE CAMPAIGN

Diamond Jewels · Remodelling · Bespoke

27 redesign commissions from one campaign

Every drawer in the country has an old ring nobody wears. We ran a campaign about turning inherited and unworn jewellery into something new, aimed at people who'd been meaning to do it for years.

It brought in 27 redesign commissions in six weeks, most using the client's own gold and stones, with a strong margin on every one.

19 LOST LEADS REBOOKED 7 BECAME SALES

Guthrie Jewellers · Showroom

19 consultations booked from enquiries they'd already written off

Over two years they'd collected hundreds of enquiries that never booked. No follow-up system, so they just sat in an inbox.

We set up a simple follow-up sequence and went back to every one of them. 19 came back in for a consultation and 7 bought, from leads they'd already paid for and forgotten about.

Results vary by business and market.

Check if my area is available
Sound familiar?

Walk-ins, word of mouth, referrals.

Ask almost any fine jeweller how they get customers and you'll hear the same three answers.

Which tells you the work is excellent. Nobody refers a jeweller they don't rate.

It also means your business runs on something you don't control.

One month there's a bespoke commission and a diary you can't fit anyone into. The next it's quiet, and nothing changed.
Engagement ring enquiries go cold. Couples take 6 to 12 weeks to decide, and by week three nobody is still following up.
Clients come in, love the work, and leave to think about it. You spend consultations educating, not closing.
You can't see which enquiries turned into sales, or where any of them came from.

That's not a craft problem. It's a distribution problem, and working harder at the bench has never fixed it.

Check if my area is available
Behind the scenes

Straight from client accounts

Screenshots from client ad accounts and booking calendars.

Calendly
Client results screenshot
Ads Manager
Client results screenshot
Calendly
Client results screenshot
Ads Manager
Client results screenshot

Client names and contact details blurred for privacy. Results vary by market.

Check if my area is available
Why I started ScaleUp

Hi, I'm Jamie.

For the last 9 years I've worked with one kind of business: jewellers. Over 300 of them, from independent bespoke makers to luxury showrooms.

I've seen the same thing again and again. Incredible work, loyal clients, and a diary that depends on who happens to walk past the window.

I built ScaleUp to fix the part nobody teaches you at the bench: getting the right clients through the door, every month. And I keep it to one jeweller per area so I'm never working for your competitor.

JamieFounder, ScaleUp Partner

Message me on WhatsApp
One jeweller per area

We'll never work with your competitor

We only take on one jeweller in each area. Your ads, your audience and your enquiries are never shared with the shop down the road.

If your area is still open, it's yours for as long as we work together.

Check if my area is available

We install the acquisition side of your business

You keep doing what you do best. We handle everything that gets the right clients to your door.

Check your area is available

We only work with one fine jeweller per area. A short application tells us whether yours is still open.

Free strategy call

We go through your market, what you're doing now, including any ads you already run, and exactly what's missing.

Ads that find high-value clients

AI-powered targeting and creative built around your real pieces, with every enquiry pre-qualified by budget, timeline and intent.

Appointments in your diary

Our team replies within 5 minutes and keeps following up until they're ready, however long the decision takes. You see every enquiry, consult and sale in one dashboard.

Check if my area is available

Creative that doesn't look like every other diamond ad

A few of the ads we design for our jewellers. Every hook written to stop the scroll, every one built to book a consultation.

ScaleUp ad creative example for a fine jeweller Engagement
ScaleUp ad creative example for a fine jeweller Eternity
ScaleUp ad creative example for a fine jeweller Bespoke
ScaleUp ad creative example for a fine jeweller Engagement
ScaleUp ad creative example for a fine jeweller Watches
ScaleUp ad creative example for a fine jeweller Tennis bracelets
ScaleUp ad creative example for a fine jeweller Engagement
ScaleUp ad creative example for a fine jeweller Celebration
ScaleUp ad creative example for a fine jeweller Bridal
Check if my area is available

We turn down more jewellers than we take on

Not because of standards. Because one per area only works if every client is ready to grow.

We're a fit if you...

  • Own or run an established fine jewellery business
  • Sell engagement rings, bespoke pieces, fine jewellery or luxury watches
  • Have a showroom and a team who can take consultations
  • Already turn over $300k+ a year
  • Want predictable growth on top of your referrals

We're not a fit if you...

  • Are just starting out or don't have a showroom yet
  • Mainly do repairs and battery changes
  • Can't take on more consultations right now
  • Are looking for a get-rich-quick shortcut

FAQs

Almost every fine jeweller who applies to work with us says the exact same thing: "I'm not getting enough qualified enquiries." Running ads yourself gets you traffic. What most jewellers are missing is the full system — ad creative that filters out tire-kickers, funnels that pre-qualify by budget and intent, automated follow-up, and audience data built specifically for fine jewellery buyers.

We've spent 9+ years building this across 300+ jewellers. When you plug in, you get every learning from every campaign we've ever run.
Yes — and better. Word of mouth is unpredictable. Walk-ins depend on foot traffic. Our system replaces "hope" with a predictable stream of pre-qualified enquiries every single week — whether that's bespoke pieces, wedding jewellery, luxury watch servicing, or fine repair work.

Most of our clients tell us within 60 days that walk-ins become the bonus, not the lifeline.
Low close rate usually isn't a sales problem — it's a qualification problem. If customers are walking in unsure of their budget, timing, or what they want, you're doing consultation work with people who were never serious.

Our system pre-qualifies every enquiry BEFORE they hit your calendar. By the time they sit down with you, they've told us their budget, timeline, and buying intent. You spend your consultation time closing, not educating.
Two reasons: slow response times and no follow-up system. The average customer contacts 3-5 jewellers. The one who replies within 15 minutes wins. If your reply arrives 6 hours later, they've booked elsewhere.

We build automated instant response systems + multi-touch follow-up sequences so no lead falls through the cracks — even if you're at the bench, in a consultation, or asleep.
Yes. You'll get a full dashboard showing every enquiry, every follow-up, every booked appointment, and every closed sale — all in one place. No more sticky notes, half-tracked spreadsheets, or forgotten messages.

You'll know exactly which ad brought which enquiry, which enquiry became a consult, and which consult became a sale. Full pipeline transparency.
We'll audit what you're doing on your discovery call. Most jewellers running their own ads are leaving 70-80% of their potential on the table simply because they don't have the systems, creative testing, or 9+ years of jeweller-specific audience data we've built.

We'll show you exactly what's missing — free — on the call.
No. Your referrals exist because your work is excellent, and we'd never want to change that. We add a predictable flow of qualified enquiries alongside them, so a quiet month stops being something that just happens to you.
Most jewellers get their first qualified appointment requests within 7 days of launch. Because high-value pieces take time to decide on, the real compounding comes from the follow-up running in the background month after month.
It depends on your market and your goals, so there's no one-size-fits-all price. On your strategy call we'll build a plan around your numbers and give you a clear price before you commit to anything.
Then we can't work with you. We only take one fine jeweller per area so we never run campaigns for two competitors. That's why it's worth checking now, before someone else nearby does.
One jeweller per area

Your area only gets one.

If a competitor near you takes the spot first, we can't work with you at all. It takes a couple of minutes to find out whether yours is still available.

Check if my area is available
Short applicationFree strategy callOne jeweller per area
Jamie Rather ask me something first? Message me on WhatsApp
© 2026 ScaleUp Partner. All rights reserved.
Privacy Policy | Terms of Service
This site is not part of the Facebook or Instagram website, or Meta Platforms, Inc., and is not endorsed by Meta in any way. Facebook and Instagram are trademarks of Meta Platforms, Inc. Results vary by business and market.
Check if my area is available